Hinterlands

Ibne Batuta 
Dono Taraf Se Bajati Hai Yeh
Durghatna Se Der Bhali Hai

The real growth lies in the lower pop strata towns .

Numbers are adding up from the countryside
This has been the situation for almost a decade now in the business and industry

But media is always a step forward.
i strongly believe that it is a change harbinger instead of an emulator
So when Vishal Bhardwaj makes his 2nd movie which is set in pure and raw UP Hindi , Anurag Kashyap makes Gulal with pure hindi mass lyrics and songs ..... the jump from developing to developed state has been made for the Hinterland (for the longest time refered as cow belt by the other developed states brethren)

Also it is a logical distribution expansion phenomenon.
Top 5 metros distribution moves to cover the class 2 towns as seen in telephony

aka for language in popular media ...
English gave way to few Hindi+English phrases; That moved to englicised Hindi or what we popularly call Hinglish;then pure Hindi happened and hold your breadth it is time for the  Shudh Desi version of the dialect as spoken by the masses to become the depicted version on the Bada Parda

The larger impact is that Hinterland from being apologetic is the new source of stylish original identity.
The metro cousins are at a loss. There is no unknown and treasured nuances of language there !
And i am at glee because my spontaneous flow of UP style phrases and words now make for an opening to an exotic cultural exploration which erstwhile was unnoticed or even invitation for slight contempt and apologetic stance from my side

Here's to the time of the Hinterland.